The music industry has recently seen its largest sales increase since the days of Napster. Streaming, while still in its infancy has shown that making a fraction of a penny from a lot of listeners could be a long term sustainable model for many. But just as we began to get comfortable, Pandora started a premium streaming service, YouTube is still running the show and Spotify is having to sign new deals (like allowing new releases to be “windowed”). Is this Napster 2.0? Are we going to push music fans back to piracy by handicapping these services? Is streaming going to sustain the industry and the artists that keep them all employed? We discuss in this final panel from Motorco Music Hall in Durham, NC.
Making great music is only one part of the equation; equally important is making sure you reach an audience and cultivate them as fans. As more and more musicians release their own music, the onus is on the musician to also navigate the marketing process. Almost every musician has access to the same marketing resources….and knowing your options and utilizing them effectively can make the difference between making music your hobby or making music your career. And what does a successful career in music look like by today’s standards and by what metrics is this success measured? On this episode, Portia travels to Durham, NC for a live panel with Molly Neuman (Kickstarter Music), Simon Perry (ReverbNation), Hank Stockard (Redeye Distribution), Rich Dejong (Sound Exchange), Carrie Colliton (Record Store Day), and Brian Burns (WUNC).