After several years of growth, the music business no longer feels like its in freefall, and some hopeful industry insiders are hinting that the best is yet to come in the 2020’s. As streaming goes global, and the overall adoption rate goes up across the board, continued revenue growth will be the norm in 2020 and beyond, which is to say nothing of the new ways that music is being monetized in video games, short form video, and more. Join us as we hear 2020 projections from Vickie Nauman of Cross Border Works, Josh Berman of Concord Music Group, and Russ Crupnick of Music Watch.
Called “music’s monetization mystery” by Forbes, on today’s episode we shed light on the “black box” — a complicated phenomenon in the music industry where small and large sums of money don’t make it to an artist. What happens to these unattributed royalties and how can musicians safeguard their income? We ask CD Baby CEO Tracy Maddux and CrossBorderWorks’ Vickie Nauman for insight.