As we move into 2020, two things have become all the more apparent, artists have to view themselves as small businesses in order to survive, and income streams within the industry are increasingly fragmented. Thankfully, these trends have been tracked for several years in a row, and there are a multitude of services available to bands, artists, and songwriters to help them collect these fractionalized income streams so that they can keep their creative businesses afloat and their rights secure. Join us this week as we explore three such services, namely Jammber, AdRev, and Songtrust.
Since 2015, the Nashville Entrepreneur Center has played host to Project Music, an accelerator program for tech start-ups whose focus is upon creating solutions for the music industry. This first of its kind accelerator program has supported five different cohorts to date, and several members of those cohorts have already gone to market with their unique solutions, as a result of the mentorship and fundraising help they received through the program.
After several years of growth, the music business no longer feels like its in freefall, and some hopeful industry insiders are hinting that the best is yet to come in the 2020’s. As streaming goes global, and the overall adoption rate goes up across the board, continued revenue growth will be the norm in 2020 and beyond, which is to say nothing of the new ways that music is being monetized in video games, short form video, and more. Join us as we hear 2020 projections from Vickie Nauman of Cross Border Works, Josh Berman of Concord Music Group, and Russ Crupnick of Music Watch.
Today’s streaming market is a crowded arena that’s chock full of big brands, all of whom are vying for the same monthly subscribers, but none of them have truly distinguished themselves from the other. Yes, they all have different visual interfaces and apps, and some are even offering higher bitrates, but as listeners switch over to voice activated listening via smart speakers, how will users know the difference between Spotify, Apple Music, Tidal, etc. when the interaction becomes purely audio? Enter Super Hi Fi, a new service that is helping DSP’s and radio stations create unique audio branding and listener experiences.
With 2019 coming to an end, it feels like the right time to highlight a few of our audience’s most listened to episodes and of the year, so we’re doing a best of 2019 this week! We went through this year’s stats, and isolated the top ten episodes of the year, and then culled the most informative and/or interesting interviews from that bunch. Listen in as we revisit our interviews with writer Cherie Hu, former Merlin CEO Charles Caldas, and Bayonet Records owner Katie Garcia.
While some artists are eschewing the traditional label route to market, there is no getting around the fact that artists simply can’t do everything they need to do in order to be successful on their own. Most developing artists need help with marketing, branding, social media strategy, booking, publishing, content creation and more, if they’re going to breakthrough the din of digital noise. On this episode, we speak with Chelsea Cressman (AGD Entertainment) and Cameo Carlson (mTheory) about the ways that their companies are helping artists build and hire teams to manage the tasks that are beyond their particular scope and level(s) of expertise.