How many “likes” did you get today, and does it even matter? On this episode, Portia leads an Upstream Summit keynote panel talking with Run The Jewels manager Amaechi Uzoigwe and RCA Records’ Tunji Balogun, two industry insiders who have effectively mined the vast quantities of data and analytics available. Artists, managers and labels have all begun using data to amplify albums, sell out shows, and launch careers; and at May’s Summit in Seattle, Portia and her panel of experts gave perspective on the types of data available and how best to harness it to reach your audience.
Tunji Balogun (RCA Records)
Amaechi Uzoigwe (Run The Jewels)
Marnie Stern “Transparency Is The New Mystery”
Raincoats “Fairytale In The Supermarket”
Delta 5 “Mind Your Own Business”
Making great music is only one part of the equation; equally important is making sure you reach an audience and cultivate them as fans. As more and more musicians release their own music, the onus is on the musician to …
Music production has become increasingly fragmented thanks to the advent of affordable studio technology and high speed internet connections, which comes with both benefits and drawbacks. The main benefit is that band members and songwriting teams can now collaborate from …