Episode #3: Direct To Fan

Episode #3 of the Future of What focuses on “Direct To Fan” sales, which have exploded in recent years thanks to the internet. Jessica Boudreaux and Marc Swart of Summer Cannibals and New Moss Records talk about their merch strategies as both band and label. James Reling from Kill Rock Stars speaks on his super-fandom and which artists in particular he follows intently. Ben Hubbird of CD Baby explains the changing role that the company has played since their inception in 2003. Tim Bierman, manager of the Pearl Jam “Ten Club”, talks about the importance of giving fans what they want when they want it. Benji Rogers of Pledge Music ends the episode with an explanation of how Pledge Music is different than other crowd funding sites, and the importance of engaging the “super fans”.

Jessica Boudreaux (Summer Cannibals)
Marc Swart (Summer Cannibals)
James Reling (Kill Rock Stars)
Ben Hubbird (CD Baby)
Tim Bierman (Pearl Jam’s “Ten Club”)
Benji Rogers (Pledge Music)

Summer Cannibals “Something New
Pearl Jam “Lukin’
Bratmobile “Bitch Theme
BOATS “TV Scientist
New Dog “The Airport Lobby
Panther “Control Yr Ships (Instrumental)
Delta 5 “Mind Your Own Business


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