Episode #2 of the Future of What focuses on sync licensing, which is the process by which music is sync’d to picture, as is the case in advertising, movie trailers, etc. Justin Ringle of the band Horse Feathers sits in the studio with Portia this time around, and they talk about his recent tour(s) and the series of sync/placements that he had with the California Dairy Board. Rounding out the hour, Portia speaks with Matt FX about what its like to secure music for an of-the-moment show like “Broad City”, and Carianne Marshall (of SONGS Music Publishing) explains the importance of sync licenses to an artists’ career. Sohrab Nafici (Director, Music/legal at Warner Bros.) caps the episode off with his insight into the historical and current trends within the sync business.
Justin Ringle (Horse Feathers)
Matt FX (Music Supervisor, Broad City)
Sohrab Nafici (Head of Music/Legal, Universal)
Carianne Marshall (SONGS Music Publishing)
When you think of video game music, you might hear Koji Kondo’s Super Mario Bros. original score, or maybe FlyLo FM from Grand Theft Auto’s licensed soundtrack. Either way, video games have long held promise for composers and musicians. Like …
Licensing a song may have once come with accusations of selling out, but today, getting a song on a movie, TV show or commercial can be one of the most lucrative moves for a musician. It can make paying for …