A lot of money is spent in the music industry developing new tools and platforms, but today we spotlight a nonprofit committed to providing artists with educational and professional resources — all for free. In 2008, CASH Music started out of a desire to create a sustainable music industry. Since then, the platform has offered everything from download code generation and redemption to social feeds. We hear more from executive director Maggie Vail and Throwing Muses’ Kristin Hersh.
How many “likes” did you get today, and does it even matter? On this episode, Portia leads an Upstream Summit keynote panel talking with Run The Jewels manager Amaechi Uzoigwe and RCA Records’ Tunji Balogun, two industry insiders who have effectively mined the vast quantities of data and analytics available. Artists, managers and labels have all begun using data to amplify albums, sell out shows, and launch careers; and at May’s Summit in Seattle, Portia and her panel of experts gave perspective on the types of data available and how best to harness it to reach your audience.
Without technological development, the music industry would be in a very different place. From the modulated grooves of analog records to the first iPod, innovation has permanently shaped the music business, but it’s not always an easy process. In recent years, technology seems to be advancing faster and faster, with more companies popping up than ever, many of which are focused on music. Are these apps and startups, who aim to be artist-centric, actually helping creators?