While some artists are eschewing the traditional label route to market, there is no getting around the fact that artists simply can’t do everything they need to do in order to be successful on their own. Most developing artists need help with marketing, branding, social media strategy, booking, publishing, content creation and more, if they’re going to breakthrough the din of digital noise. On this episode, we speak with Chelsea Cressman (AGD Entertainment) and Cameo Carlson (mTheory) about the ways that their companies are helping artists build and hire teams to manage the tasks that are beyond their particular scope and level(s) of expertise.
Like every other role in the music industry, the face of management is changing to meet the current needs of artists. With fewer and fewer labels investing in artist development, the work of building a team up around an artist has started to land more and more on the shoulders of managers. In our exploration of this topic, we speak with Brian Dubb of Centralized.me, who has developed a web based “virtual management” application that helps developing artists manage themselves, as well as Adina Friedman who works for the management company, “Friends At Work.”
On this episode, we talk to people who offer services traditionally taken care of by a label, but outside of the traditional artist/label relationship. Hear from Shanna Jade, who works with Stem, a platform that aims to simplify artist payments. We also talk with Justin Schmidt of Missing Piece Group, a full-service marketing, PR and management agency and Gabe Herring, who runs Woods Ent. Group and works with CD Baby.
How many “likes” did you get today, and does it even matter? On this episode, Portia leads an Upstream Summit keynote panel talking with Run The Jewels manager Amaechi Uzoigwe and RCA Records’ Tunji Balogun, two industry insiders who have effectively mined the vast quantities of data and analytics available. Artists, managers and labels have all begun using data to amplify albums, sell out shows, and launch careers; and at May’s Summit in Seattle, Portia and her panel of experts gave perspective on the types of data available and how best to harness it to reach your audience.
You’ve put your music out there and built a solid fan base, but you may still be missing an integral part of your team — a person who could help bring your career to the next level. Band managers play a key role in the trajectory of an act, and by overseeing the business side of the group can allow the artist to put their energy into making music. We talk with three knowledgeable managers about what they do, what it takes to be an effective business partner and what artists can do to maximize their success.