Episode #2 of the Future of What focuses on sync licensing, which is the process by which music is sync’d to picture, as is the case in advertising, movie trailers, etc. Justin Ringle of the band Horse Feathers sits in the studio with Portia this time around, and they talk about his recent tour(s) and the series of sync/placements that he had with the California Dairy Board. Rounding out the hour, Portia speaks with Matt FX about what its like to secure music for an of-the-moment show like “Broad City”, and Carianne Marshall (of SONGS Music Publishing) explains the importance of sync licenses to an artists’ career. Sohrab Nafici (Director, Music/legal at Warner Bros.) caps the episode off with his insight into the historical and current trends within the sync business.
How are artists making money in the new economy? Some artists are fighting the corporations and winning: The Turtles and the pre-1972 copyright debate. What is SoundExchange and why does everyone love them? (Hint: They are not the Nigerian prince!) Why is there no performance royalty for commercial radio play and what are we going to do about it? Plus: featured record label Dualtone Records, home of The Lumineers and others!